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Privacy Policy


Who We Are:

By Blesk PTY LTD (By Blesk) is a leading Retailer for costume materials across Australia and beyond. We specialise in supplies for Dance, Calisthenics, Ballet, Ballroom, Swimwear & Activewear, Ice Skating, Festival Wear, Fancy Dress, Burlesque, Circus, Costumes, Cosplay, Millinery, Set Design, Shows & Productions.


Our Website:

General Statement

By Blesk PTL LTD respects your privacy and are committed to protecting your personal information. We are bound by the Australian Privacy Principles in the Privacy Act 1988. Personal information is defined in the Privacy Act 1988 and means information or an opinion about an individual whose identity is apparent or can be reasonably ascertained from that information or opinion.

Our Website may contain links to third party websites, but these links cannot get access to our customer’s personal information and we will not disclose your personal information to any other 3rd party. We are not responsible for the privacy policies of any third party websites. We recommend that you review the privacy policy of each website you visit.


Collection of Personal Information

By Blesk will only use your personal information in a fashion that will benefit you, our customer, in delivering a service and other necessary business information pertaining to only By Blesk and for the purposes of conducting our business.  Personal information we collect from you will include information you give us when you:

  • Register or subscribe to our Website

  • Complete a transaction with us

  • Contact us.

The personal information that we collect on individuals may include, but is not limited to:

  • Your name;

  • Your contact details;

  • Your payment details; and

  • Other personal information that we collect in the course of a transaction or that you provide to us when you contact us.

We collect personal information from individuals who are currently not customers of our business but whose personal information is given to us by those individuals via our Website or in the course of a transaction.

Where practical, we attempt to collect information directly from individuals. When we collect information, we will generally explain to the individual why we are collecting it, whom we give it to and how we will use or disclose it.

We will collect personal information from you by lawful and fair means and not in an unreasonably intrusive way.

When you visit for the purpose of managing our Website, improving our business, managing spam and preventing fraud we may also collect the following general information:

  • Your computer’s operating system;

  • Your computer’s browser type and capabilities;

  • Your computer’s Internet Protocol (IP) address and geo location;

  • Web pages visited, including how you were referred to each web page; and

  • Web page usage statistics, including the time spent on each web page.

Using & Disclosing Your Personal Information

We will disclose your personal information only for the primary purpose for which it was collected; or for a related secondary purpose where you would reasonably expect us to use or disclose the personal information for that secondary purpose. We may otherwise use and disclose your personal information if you have given us consent for the use or disclosure or it is required or authorised by law.

Generally, we use and disclose your personal information for the purpose of providing you with the goods or services that you have requested, or otherwise enable us to carry out our business as an online retailer of goods and services.

If those purposes for which we have collected the information involve providing personal information about an individual to any third party, we will take appropriate and reasonable steps to ensure any personal information is always protected.  We never sell or rent your personal information to any third party.

We will generally only use personal information for marketing if you have given express or implied consent or it is impracticable to seek consent before this use.

When you register with By Blesk you consent to us using your personal information, such as your email address, for direct marketing purposes. This includes sending you emails with sales, event launches & new product arrivals. You may opt out of receiving these direct marketing communications at any time.

We may also provide your information to third parties that provide services to us, including third parties that provide our payment gateway, marketing, logistics and technology support services. In addition, we may also disclose your information to third parties in order for them to provide services to you in accordance with our Terms and Conditions of Sale and this Privacy Policy.

Security Of Your Personal Information

We take necessary steps to protect your personal information we hold, against loss, unauthorised access, use, modification or disclosure and against other misuse. These steps include but are not limited to employing secure firewall and encryption technologies when storing this data. When this information is no longer required, personal information is destroyed in a secure manner.

Sensitive payment information such as credit card details are NEVER stored on our systems. Any credit card information you provide during checkout is encrypted and sent directly to the merchant bank for processing using SSL encryption technology.

Access To Your Personal Information

Under the Privacy Act 1988, you have certain rights to access the personal information we collect and hold about you.

We take reasonable steps in the circumstances to ensure that the personal information that we collect, use and disclose is accurate, up to date and complete. Where an individual requests to correct information, we will take reasonable steps to correct the information, having regard to the purpose for which it is held.

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How Long We Retain Your Data

If you leave a comment on our website, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile as well as any orders they place for up to 5 years. All users can see, edit, or delete their personal information at any time (except they cannot change their username). By Blesk website administrators can also see and edit that information.


When you log in, you may also set up several cookies to save your login information. Login cookies last for two days. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

In addition, third parties may place and read cookies on your browser, or use web beacons or similar technologies to collect information, including, where applicable, for the Google Trusted Stores program. Cookies can be managed by accessing the individual settings in your browser.


In order to deliver the best possible purchasing experience to our customers this site uses Google analytics to track the frequency, behaviour and volume of the visitors to our website. This trusted and secure service provided by Google may collect and utilise the IP address, Operating System, behaviour and frequency of website visitors for a period of up to 26 months. All tracking data is automatically deleted after this time frame.

Newsletter & Emails

If you have subscribed to our newsletter or if you are a member of our website (you can log in) or if you have purchased on our website, there is a good chance you will receive emails from us.

We will only send you emails which you have signed up to receive, or which pertain to the services we provided to you. To send you emails, we use the name and email address you provide us. Our site also logs the IP address you used when you signed up for the service to prevent abuse of the system.

This website sends newsletter email via our own secure mail server. This server allows us to track opens and clicks on our emails. We use this information to improve the content of our newsletters. No identifiable information is otherwise tracked outside this website except for the email address.

Do You Have A Privacy Concern?

To discuss our privacy policy further or to make a complaint about a breach of the Australian Privacy Principles, which includes how we handle your personal information, you may contact us in writing via our contact page. We will endeavour to respond to your complaint within a reasonable time after it is received. If you are not satisfied by our response, you may acquire further information regarding privacy from the Office of the Australian Information Commissioner.

By Blesk will always respect your privacy.

Privacy Policy Last Updated 1th Jan 2021.

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